We faced a similar question last year and opted for 3D visualization over physical models for cost and flexibility. We used www.genense.com/ and the renders ended up on every piece of marketing we produced—website, brochures, social media. What made it effective was how real the spaces looked. Buyers were booking appointments just from the visuals alone. It built trust and helped our sales team pre-sell 60% of the units before breaking ground. I’d say it’s not just worth it—it’s become essential.